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Selected Work
Moonbeam: 0 to Acquisition: Building a TikTok-Style Podcast App from Beta to Exit in 12 Months
12K Downloads | 400+ Creators | 23 Min Sessions | Acquired by Audacy
The 30M Impression Campaign: How strategic storytelling and earned media turned a brand activation into a cultural moment
30M+ Impressions | Earned Media: Bon Appétit • Page Six • NY Times
Scaling Creative Operations at Yelp: From 2-Person Team to 30-Person Machine Running 100+ Annual Campaigns
2 → 30 People | 100+ Campaigns/Year | 25% Brand Visibility Increase
How We Used User Journey Design to Boost a Creator Platform’s Retention by 30%
How We Aligned Creative and Product to Build a Better Content Pipeline at Yelp
How We Drove 30 Million Impressions for Yelp’s National “Servies” Campaign
How to Build a Brand Voice from Scratch: A Startup Case Study
How We Built a Creative Operating System to Increase Campaign Efficiency by 25% at Yelp
How We Used Narrative to Increase Audience Reach by 40%: An IAC Case Study
A GTM Strategy Case Study: How We Launched a Startup MVP
Moonbeam: 0 to Acquisition: Building a TikTok-Style Podcast App from Beta to Exit in 12 Months
The 30M Impression Campaign: How strategic storytelling and earned media turned a brand activation into a cultural moment
Scaling Creative Operations at Yelp: From 2-Person Team to 30-Person Machine Running 100+ Annual Campaigns
How We Used User Journey Design to Boost a Creator Platform’s Retention by 30%
How We Aligned Creative and Product to Build a Better Content Pipeline at Yelp
How We Drove 30 Million Impressions for Yelp’s National “Servies” Campaign
How to Build a Brand Voice from Scratch: A Startup Case Study
How We Built a Creative Operating System to Increase Campaign Efficiency by 25% at Yelp
How We Used Narrative to Increase Audience Reach by 40%: An IAC Case Study
A GTM Strategy Case Study: How We Launched a Startup MVP
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