About

The Full-Stack Narrative Leader

My career is built on a single belief: story is the most powerful tool for connection we have. This belief has led me to develop a unique, three-part skillset—a trifecta that I bring to every project.
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1. Creative Vision (The "What"): The ability to see the story. The brand concept, the campaign, the character's voice. It’s the spark of the idea.
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2. Strategic Rigor (The "Why"): The discipline to align that story with business goals, audience data, and market performance. It’s the logic that ensures the story has impact.
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3. Operational Excellence (The "How"): The expertise to build the systems, teams, and workflows to deliver that story at scale, consistently. It’s the architecture that makes the vision a reality.
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This is the synthesis I bring to my work, whether I'm building a world for a screenplay or a narrative for a global brand.