Emerging
Emerging:
How To Eventually Make It In TV & Film
My Role: Co-Founder & Host
The Strategic Foundation:
- The Problem: The path for emerging screenwriters was opaque, isolating, and filled with impractical advice.
- The Vision: To build the industry's most trusted, transparent ecosystem for new talent.
The Execution:
- Co-developed the foundational Brand Strategy, including the core mission and "Informed Irreverence" voice.
- Architected the Content Ecosystem, from the podcast format to the newsletter strategy.
- Lead the GTM Strategy, growing our audience from 0 to 150,000+ monthly listeners.
Key Milestones:
- Produced 20+ hours of content across podcasts, newsletters, and blogs in the first 4 months.
- Featured industry guests including BAFTA Connect members and working screenwriters.
My Role: Founder & Host
The Strategic Foundation:
- The Problem: Aspiring filmmakers lack a practical, cinematic education that feels accessible and entertaining.
- The Vision: To create the go-to hub where cinephiles and filmmakers study essential films and learn from them.
The Execution:
-Built a unique VHS-inspired brand identity blending education and nostalgia.
- Produced weekly film analysis content (YouTube + podcast), developing a repeatable “Before You Watch” format.
- Launched companion newsletters, merch, and filmmaker resources to expand beyond video.
Key Milestones:
- 50+ in-depth film reviews & essays produced across video, podcast, and written formats.
- Top 10% of TV & Film Podcasts on Apple Podcasts
My Role: Founder & Creator
The Strategic Foundation:
- The Problem: East Asian culture and language often feel intimidating for Western beginners, leaving many unsure where to start.
- The Vision: To make discovering Japan, Korea, and China fun, relatable, and accessible from home.
The Execution:
- Developed a YouTube-first content strategy with weekly reviews, hauls, and language journey videos.
- Designed the brand’s risograph-style identity system (stamps, stickers, emotes, thumbnails).
- Built community-driven formats like “Before You Read/Watch” reviews for anime, manga, and films.
Key Milestones:
- 25+ videos produced across culture, media, and language learning within the first quarter.
- Established cross-platform presence with early newsletter subscribers & Discord community.
