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A selection of
Awards
Avenues AR Look Book
Written By
Tray Epps
Logline
An interactive look book that transforms static pages into living, breathing stories through augmented reality, reimagining how institutions share their identity.
Format
Genre
Comps
Meets
With an element of
the Story
Avenues AR Enabled Look Book transforms the passive flip of pages into living moments — visual narratives that breathe, move, respond. It’s a high-design experience: architecture, campus life, and vision converging through augmented reality. This piece redefines the look book, turning static into kinetic, images into encounter, viewers into participants.
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The "Story Behind the Story"
My goal was to bridge the tactile with the digital — to design a piece that’s both familiar and futuristic. This look book is not just to be looked at; it’s to be activated. It exists at that intersection where education, design, and tech tell stories in fresh ways, inviting curiosity and exploration.
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Key Themes
It’s about reimagining storytelling through innovation, transforming passive observation into active engagement. At its heart is the belief that education and branding can be not just seen, but experienced.
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Project Status
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A selection of
The World
A tactile-digital hybrid where print meets interactivity. Page flips become doorways, illustrations bloom into 3D, and technology merges seamlessly with design to turn information into experience.
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