Documentary
AR

Avenues AR Look Book

Written By
Tray Epps
Logline
An interactive look book that transforms static pages into living, breathing stories through augmented reality, reimagining how institutions share their identity.
Format
Documentary
Genre
AR
Comps:
Meets
With an element of

the Story

Avenues AR Enabled Look Book transforms the passive flip of pages into living moments — visual narratives that breathe, move, respond. It’s a high-design experience: architecture, campus life, and vision converging through augmented reality. This piece redefines the look book, turning static into kinetic, images into encounter, viewers into participants.

The World

A tactile-digital hybrid where print meets interactivity. Page flips become doorways, illustrations bloom into 3D, and technology merges seamlessly with design to turn information into experience.

The "Story Behind the Story"

My goal was to bridge the tactile with the digital — to design a piece that’s both familiar and futuristic. This look book is not just to be looked at; it’s to be activated. It exists at that intersection where education, design, and tech tell stories in fresh ways, inviting curiosity and exploration.

Key Themes

It’s about reimagining storytelling through innovation, transforming passive observation into active engagement. At its heart is the belief that education and branding can be not just seen, but experienced.